Gelia is the DIY (Do-It-Yourself) division at Ahlsell. We have electrical and heating & plumbing products for both professionals and consumers. We do not sell directly to private individuals, but our products are available at hardware, construction and electrical retail trade stores, flooring, paint and tile stores and in convenience goods stores.
Gelia is active in the Nordic area. We are located in Sweden, Norway and Finland under the Gelia name, and in Denmark we offer our heating & plumbing range under the VVS Trading name.
We pack products in SB bags (Self-service packaging), and assemble extension cords and portable power outlets, for example, at Gelia in Grästorp, Sweden. We also test products here that we produce ourselves. Approximately 30 people work at our production and assembly facility. Around 7 million SB bags are produced in Grästorp in the space of a year.
We can also produce special orders on a quote basis.
Gelia's business concept is to be:
"The natural choice, via leading retailers, where breadth in range and development in parallel with quality and safety creates the foundation for good value-for-money for every consumer."